We believe that marketing is a discipline and we are disciplined about what we do and how we do it. Rather than shooting from the hip, we think -- and ask questions to determine the strategies and initiatives that will produce the best results.

• We are results-oriented and we like to roll up our sleeves.
• We operate with a sense of urgency.
• We take advantage of all available marketing tools -- traditional, grass roots and online.
• We have an out-of-the-box outlook on the marketing function in a competitive environment.

Beyond the marketing initiatives themselves we are driven by a mission: convince an editor to run an article, engage a customer in making a presentation on behalf of our client, pursue an award that showcases a client's unique value proposition, train a client's customers how to use a product, entice a reader or web visitor to call, enable search engines to find appropriate information, teach sales staff or distributors how to sell a product, etc. Our marketing is relevant, compelling, appropriate and valuable, and encourages action -- i.e. the 'so what' factor, what we want it to do, not just what we want it to say.