Project Profile:
Top-tier HVAC & Plumbing Company in Chicagoland -- stepped in as virtual CMO to oversee short- and long-term projects, coach employees and oversee vendors.
- Community Events & Trade Shows – set up processes to boost involvement in, and awareness from, the community; implemented pre- and post-event procedures to maximize sales, referrals and relationships
- Direct Mail – oversaw direct mail processes and creative development
- Search Engine Optimization & Marketing – oversaw vendors and evaluated results
- Photography – oversaw company-wide photo shoot for branding, web site and more
- Email Marketing – developed and implemented procedures to increase awareness and revenue
- Telephone Marketing Opportunities — set up and implemented procedures to increase conversion, increase referrals, and increase revenue from current leads and customers
- Lead Qualification -- set up a system to prioritize leads and customers by referral source, by industry, and other parameters
- Social Media – developed procedures and trained employees in use of social media for company credibility
- Trained Office Manager to oversee her staff’s effect on marketing
- Trained newly-hired marketing graduate to become the in-house Marketing Manager
- Community Events & Trade Shows – set up processes to boost involvement in, and awareness from, the community; implemented pre- and post-event procedures to maximize sales, referrals and relationships
- Direct Mail – oversaw direct mail processes and creative development
- Search Engine Optimization & Marketing – oversaw vendors and evaluated results
- Photography – oversaw company-wide photo shoot for branding, web site and more
- Email Marketing – developed and implemented procedures to increase awareness and revenue
- Telephone Marketing Opportunities — set up and implemented procedures to increase conversion, increase referrals, and increase revenue from current leads and customers
- Lead Qualification -- set up a system to prioritize leads and customers by referral source, by industry, and other parameters
- Social Media – developed procedures and trained employees in use of social media for company credibility
- Trained Office Manager to oversee her staff’s effect on marketing
- Trained newly-hired marketing graduate to become the in-house Marketing Manager